Storytelling is the key to good content


Our clients are telling us loud and clear that the key to good marketing content is compelling storytelling that grabs the reader's attention and sustains interest. Take a look at a recent assignment published at for an example of an informative narrative that still gets the client's brand, message and expertise across.

EPS Opens Southern Europe Office

In anticipation of expected economic recovery across the Mediterranean region, European Partner Solutions has opened a Southern Europe office in Spain. The new office, in Santa Eularia des Riu, will position EPS to take early advantage of business growth in the territory as well as be able to better serve existing customers' requirements across Spain, Portugal and Italy. "We are also looking at opportunities to diversify into new business areas" said Mark Bradshaw, EPS's Director of Sales "We have extensive experience of providing marketing and public relations services to the leisure and hotel industries in the UK, which has always been a strong service sector across Southern Europe"

Jubilee Honour for Ina Schmidt

EPS Director Ina Schmidt recently had the opportunity to take EPS's messaging to a new "Royal" high  when she was invited to meet HRH Princess Alexandra, the Queen's cousin, at a Garden Party at Westminster Abbey, London. The event was organised by the British Red Cross and was part of the on-going celebrations of the Queen's Diamond Jubilee - the Queen is the President of the British Red Cross and Princess Alexandra is the Deputy President. Ina is Patron of the British Red Cross for Merseyside, an accolade she received in 2011 in recognition of her many years of charity fund raising activities, during which she has raised over £100,00 for the Red Cross.

"I have always thought it is important for professional business people to give something back to the community in which we work and prosper. Supporting the Red Cross is my own personal Corporate Social Responsibility project!" said Ina.

The Garden Party was held in the College Garden of Westminster Abbey just across from the Houses of Parliament and was attended by the great and the good from UK political and social life.

"One thing we can all do in our workplaces is take on board some of the basic life-saving skills that the Red Cross promotes, and the best way to do that is download the Red Cross app that is available for your smart phones. One day it could save you or your colleagues life!"

Ina talks to Douglas Hurd HRH Princess Alexandra

Ina Talks to Douglas Hurd                  HRH Princess Alexandra

EPS Opens New office in Berlin

Due to growing activity in Central Europe and the DACH territories, European Partner Solutions announced that it has opened a new office in Berlin, Germany's capital city. Conveniently located at Marienstrasse 19/20 in the very centre of Berlin, the new office is ideally located for both local meetings plus easy access to the key marketplaces of Central Europe. "Our business in Germany and the DACH countries continues to grow" said Ina Schmidt, European Partner Solutions' Director of Marketing " and we are excited to have a direct presence at the very heart of one of Europe's most vibrant cities"

CeBIT 2012, Hannover, Germany

European Partner Solutions' partner Ina Schmidt attended this year’s CeBIT (Centrum für Büroautomation, Informationstechnologie und Telekommunikation, if you must know ...) that was held between March 6th and 10th in Hannover, Germany. CeBit claims to be the world's largest trade fair "showcasing digital IT and telecommunications solutions for home and work environments" and, although visitor numbers are nowadays less than half of that during the years leading up to the boom of 2000, still over 300,000 attendees from 110 countries travelled to the 450,000 square meters trade fair, with over 50,000 visitors coming from outside Germany. Each year CeBIT focuses around a theme, with last year's theme being "Living and working in the Cloud". This year's theme was "Managing Trust", which is an interesting choice after last year's cloud theme, maybe reflecting real-world concerns as organisations take their first steps in moving business-critical infrastructure to the cloud? Still, the economic drivers towards cloud services is so compelling as to be a disruptive force for traditional enterprise IT vendors -   as a recent article by George Gilbert at illustrates very well. CeBIT is a great venue for introducing new products & services, and for associated brand development, as all of the key media journalists attend the fair. As you can see from our CeBIT photo album at, Ina had a non-stop three day round of press meetings, so well worth the effort. A final note - the public transport services in Hannover co-incidentally decided to go out on strike on the Thursday, but with well-managed contingency plans in place there was no significant disruption to visitor numbers. With our own Unite union threatening a transport strike for the London 2012 Olympics, maybe Lord Coe and Boris can learn some useful lessons from CeBIT and Hannover?